Supplier Performance Ratings Overview - Knowledgebase / My ASI / Supplier Ratings - ASI

Supplier Performance Ratings Overview

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Supplier Performance Ratings reveal how an ASI Supplier is rated by ASI Distributors on six areas of their business:

  1. Overall Satisfaction
  2. Product Quality
  3. Communication
  4. Delivery
  5. Imprint/Personalization
  6. Problem Resolutions

The overall star rating for a Supplier is based on the collective experience of the Distributors who have completed a purchase transaction. ASI Distributors can rate an ASI Supplier on a completed transaction they had in the last 12 months.

Distributors can enter a rating for each performance area by using the star rating scale (1 being poor-5 being excellent) and have the option to provide comments on their transaction experience. Ratings are averaged across each area and updated every 24 hours reflecting the most accurate and timely picture as possible.

It is important to note that ASI automatically purges comments and individual rating submissions on a rolling 18-month cycle.


Frequently Asked Questions

What are major goals of the rating system?

There are two main goals for the Supplier Performance Rating System:

  • The Ratings provide distributors the opportunity to share with the entire Distributor network their transaction experience with the Supplier.
  • The Ratings allow Suppliers the opportunity to stand out on good product quality and service. In an industry where too often decisions are made purely on price, the ratings allow a Distributor to consider making a selection based on how well the overall service is scored rather than how low the Supplier's price might be.

What does each rating area entail?

The Ratings Scale is a numeric star rating (1 to 5 stars) that is calculated on performance in the following areas:

  • Overall Satisfaction: General level of satisfaction with the completed transaction.
  • Product Quality: Relative to your expectations based on price, catalog or electronic image.
  • Communication: Promptness and accuracy related to questions, invoices and order status updates.
  • Delivery: Was your agreed upon shipping deadline met? Was packaging adequate? (Do not consider delays)
  • Imprinting/Personalization: Was the imprint quality relative to your expectations based upon imprint method, product, catalog or electronic images?
  • Problem Resolution: Satisfaction related to concerns raised during the transaction in question (if applicable).
  • Comments Box (Optional): Up to 150 characters on additional information about the transaction experience. Comments deemed inappropriate will be suppressed. Suppliers may review and respond to any comments prior to publication.

Distributors also have the option to place comments on the ratings about the transaction.

  • Comments have a 150 character limit
  • Comments deemed inappropriate will be suppressed
  • Suppliers may review and respond to any comments prior to publication.

Where are ASI Supplier Performance Ratings located?

Ratings can be found in ESP+, ESP Web, ESP Mobile, ESP Online, and ASI Central.

Why would a rating be rejected?

A rating may be rejected if:

  • No transaction was completed
  • It contains inappropriate and/or foul language
  • It includes a person's full name
  • The rating is based on a sample/quote
  • The rating is stating a price discrepancy in ESP

If a rating is rejected, the Distributor will receive an email with an explanation of the rejection.

How long does it take for a rating to be posted?

Ratings that are submitted via ESP Web, ESP Online or ASI Central will be reviewed prior to posting. Average posting time is 24 hours.

If a rating contains a comment, the comment is reviewed first by ASI to assure appropriateness and professionalism. Next, the complete rating (with comment) is sent to the supplier for review.

The supplier has five business days to respond with a comment about the transaction within 150 characters. Once ASI receives the Supplier's comment, the rating is processed and posts within 24 to 48 hours. If the Supplier does not respond with their comments, the distributor comment is posted alone.

How often are supplier ratings rotated out of the system?

ASI automatically purges comments and individual rating submissions on a rolling 18-month cycle.

How do I submit a rating?

Distributors have the opportunity to share their order experience with other Distributors via ESP/ASI Central.

Distributors can rate their transactions with suppliers through multiple links in ESP+, ESP Web, or ESP Online. Distributors can also click on the "Rate a Supplier" link in the Tools section on ASI Central.

To rate a Supplier via ASI Central, take the following steps:

  • Open a browser and go to www.asicentral.com.
  • Click on Tools and select Rate a Supplier.
  • Distributors will need to log in using their Single Sign On information (ESP Login info).
    Note: If assistance logging in is needed, please contact ASI Member Services at 800-546-1350, option #1 or via email at customerservice@asicentral.com.
  • The Supplier Rating Form will open
  • Distributors must enter the Supplier ASI Number, number of completed transactions and ratings. Comments of up to 150 characters are optional.
    Note: There must be a completed purchase transaction within the past 12 months in order to rate the supplier.
  • Click on the Submit button.

How many times can a completed transaction be rated?

Distributors can rate a completed transaction once per month. If a distributor has completed multiple transactions with the same supplier, they will need to indicate the number of transactions on the electronic rating form.

Can I retract my rating if a Supplier provides resolution on a transaction?

If a Supplier provided resolution based on a rating, the Distributor has the option to retract the rating by emailing a request to ratings@asicentral.com.

If a Supplier is questioning a rating or stated resolution was achieved, they must work with the Distributor to contact ASI to retract the rating.

Once a rating is retracted, it will be removed from ESP and ASI Central within 24 to 48 hours.

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