• Distributor
  Distributors act as intermediaries between suppliers and end customers. They help customer businesses select the right promotional products and manage the ordering process. They work closely with clients to understand their needs, source products from suppliers, and often coordinate the decoration of these items.
  Example: A company that helps a business choose branded merchandise for a marketing campaign and handles the logistics of getting those items produced and delivered.
• Supplier
  Suppliers are the manufacturers or importers of promotional products. They create, stock, and sometimes decorate these items. Suppliers sell their products to distributors, not directly to end customers. Suppliers can offer items either as blanks or with imprinting options.
  Example: A company that produces blank t-shirts and offers them to distributors who then sell them to businesses for branding.
• Decorator
  Decorators specialize in adding logos, designs, or other customizations to promotional products. They receive blank items from suppliers (often through distributors) and apply the desired imprints, such as screen printing or embroidery.
  Example: A print shop that receives blank t-shirts from a supplier and adds a company's logo to them.

Each of these roles is crucial in ensuring that promotional products are effectively produced, customized, and delivered to meet the needs of businesses and their marketing efforts.