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A custom product is an item managed by your company Custom products can be created from a blank template or by modifying an existing product from an ASI Supplier. To add, update, or manage your custom products for your ESP Website/Company Store, expand the Global Features menu and select Custom Products.


In the Manage Products tab, you can choose to return to the Websites Admin, Search & Copy, or Add a New Product.

What would you like to do?


Whether you choose to modify an existing product or create one from a blank template, there are many sections available for updating the item's information.

  • Basic Details:
    Update the general demographics of this product, including product summary, description, category, line/brand name(s), shipping information, safety & compliance, etc. The required fields in this section are Product Name, Description, and Category.
  • Attributes:
    Enter the descriptive information, such as colors, sizes, shapes, materials, and product options. At least one product color must be provided.
  • Imprinting:
    Provide decoration details for this product.
  • Pricing:
    While multiple price grids and upcharges can be added in this section, at least one main base price must be added for this item.
  • Media:
    It is required that all products contain at least one image.
  • SKU:
    If you have SKU (stock keeping unit) information, enter it in this section.
  • Availability:
    If the product is available in multiple colors and various sizes; but certain combinations of these are not available, use this section to define the availablity for this product.
  • Summary:
    This section will display the general information about this item.